My company was in the early stages of redesign of our main company web site after a major rebranding effort.
The Research Question
The site design and structure hadn’t been updated in over a decade. Content needed to be weeded, rebranded, and restructured for usability and findability. The site was also moving from one with no search functionality to having search, making content tagging necessary as well.
My role
On this project, I was responsible for research and imlementation of information architecture changes and content mangement.